UX Basis is way of combining the numerous tools available to us and forming a unified process that sits within a digital agency and it’s other important departments – creative, tech and client services. The beauty about the model is it is fully adaptive to any clients needs, can fit with tech’s agile process and incorporates creative and development at key stages in the creation process.

UX Basis

These elements of play aren't happening by accident. They are part of who we are as humans. We are a naturally curious species, who often enjoys a good challenge. Designers can leverage our traits and desires to encourage behavioral changes.

- Jared M. Spool on using the principles of gameplay to encourage user participation

“Once there was a bright young man who was looking for an effective designer. He wasn’t looking for just any designer. He wanted to find a designer who could design complex technology that was simple to use.”